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CUSTOMER STORY · LAKEWAY · HILL COUNTRY LUXURY

Lakeway Luxury Hill Country Move

A Bay Area tech executive's family move from Atherton (Silicon Valley) to a Steiner Ranch luxury home in Lakeway. Custom crating for a fine-art collection, climate-controlled wine cellar relocation, Lake Travis ISD transition, white-glove unpacking with art placement.

The customer

Tech executive (C-suite at private SaaS company) + family

Move type
Long-distance + white-glove luxury, art collection + wine cellar
Origin
Atherton, California (Bay Area)
Destination
Steiner Ranch, Lakeway, Texas
Move date
October 2025
Scope
6,800 sq ft Atherton home → 8,400 sq ft Steiner Ranch home

By the numbers

$2.1M

Atherton Sale Price

$1.7M

Steiner Ranch Purchase

480 bottles

Wine Cellar

Custom

11 Crated Art Pieces

The setup

How the move started.

The executive — late 40s, Chief Revenue Officer at a Bay Area private SaaS company — and his family had been in their Atherton home for 11 years. The family included a wife (former venture capital partner), two teenage daughters (ages 15 and 17), and two dogs (golden retrievers).

The relocation decision was personal, not corporate. The executive's company would remain SF-headquartered, but his role had been hybrid + travel-heavy for years. Quality of life in Atherton had degraded: traffic, schools that had shifted, family priorities. The wife had family in Austin; the older daughter wanted to apply to UT Austin.

They put their Atherton home on the market in summer 2025; closed in August at $2.1M. Found their Lakeway destination — a custom 2017-build in Steiner Ranch with 8,400 sq ft, 5 bedrooms, 5.5 bathrooms, custom wine cellar, dedicated home office, Lake Travis views from the back deck. Purchased for $1.7M.

The move was authorized as a "premium" relocation — no specific RMC; the family paid out of pocket and used the cost savings on housing as the implicit relocation budget.

The estimate

Why they chose us

The wife had researched extensively. She'd interviewed three movers — two California-based with Texas partner carriers, and Muscleman Elite (Texas direct).

What sold her on us: - Same crew at pickup and delivery (we don't interline with random Texas partners — our own long-distance crew runs the entire route) - Custom crating capability (the family had 11 pieces of fine art including 3 paintings worth $50K+ each, plus a sculpture) - Climate-controlled transit for the wine cellar (480 bottles + bottle storage racks + temperature-controlled storage system) - White-glove unpacking with art placement (she'd selected the art arrangement in advance; wanted the crew to hang the art per her specifications) - Lake Travis ISD area familiarity (we'd just done a similar move for a family in Vandegrift HS attendance zone)

Binding estimate: $48,500. Including: - Long-distance transit from Atherton to Lakeway (1,500 miles) - 5-day full pack with specialized crating for art + wine - Climate-controlled transit for wine collection - 4-person specialty crew for crating - 4-person delivery crew + 1-day unpacking - White-glove placement: artwork hung per her plan, wine cellar fully restocked + ordered, furniture placed - Storage in transit at our Austin facility (gap from October 4 to October 11 while they waited for utilities at the new home)

She accepted. Move scheduled: pickup September 28 - October 2 in Atherton; delivery October 11-13 in Lakeway.

The art crating

Custom crates for the collection

11 pieces of art needed custom crating. Standard mover insurance covers art at $0.60/lb — wildly insufficient for high-value pieces. We declared full value on every piece via High-Value Inventory (HVI) declaration on the Bill of Lading. Total declared value: $312,000.

The pieces: - 3 paintings ($50K+ each) — varying sizes from 36"x48" to 60"x84" - 2 limited-edition photographs (28"x40" framed) - 1 sculpture (24" tall bronze figurine on a marble base, ~85 lbs total) - 2 framed photographs (smaller, 16"x24") - 3 framed prints (medium, 24"x32" each)

We built custom wooden crates around each piece. Standard process: - Measure piece (with frame, with any glass/acrylic) - Build a wood frame box 4-6" larger than the piece in each direction - Custom-cut foam to cradle the piece with no shifting - Wrap piece in acid-free tissue paper (won't transfer to canvas), then bubble wrap (for shock), then place in the foam-lined crate - Seal the crate with screws (not nails — easier to open at destination without damaging the wood) - Label each crate with Description + Value + Fragile + Top Load + No Stack

Day 1 of crating (September 28): we sent two of our specialty packers to Atherton to begin. Two days total to crate all 11 pieces.

Climate considerations: the family had a climate-controlled art storage at the Atherton home (75°F, 50% humidity year-round). We replicated that environment in our truck for transit. The crates were strapped to the truck's wall (not floor) with quick-release straps to absorb road vibration. Truck climate: 75°F throughout the 3-day transit.

Insurance reality for fine art

Standard mover coverage at $0.60/lb pays $30 if a 50-lb painting is destroyed. For art over $1,000 each, declare on the HVI (High-Value Inventory). Custom crating + climate-controlled transit + declared value combine to give full protection.

The wine cellar

480 bottles + the cooling system

The Atherton home's wine cellar was a converted basement. 480 bottles of wine — mix of cellared vintages (some 30+ years old) and current-drinking. Plus the bottle storage racks and a Vinotemp climate-controlled cooling unit.

Wine collection moves are about temperature. A bottle of Bordeaux at 65°F for 3 days is fine; same bottle at 90°F for 3 days is potentially ruined. Texas summer heat is brutal for wine in transit.

Move was scheduled October 1-12 — outside Texas peak summer. Truck climate: 65°F throughout transit. Pre-arrival climate-controlled storage at our Austin facility was set to 60°F for the gap.

Crating + handling: - All bottles wrapped individually in protective sleeves (foam mesh) - Cellared vintages (the older, more valuable bottles — ~80 bottles) hand-packed in special wine boxes with cell dividers - Current-drinking inventory (~400 bottles) in heavy-duty wine boxes - Cooling system disassembled by our specialty technician (we'd practiced this) — chiller unit drained, refrigerant tanked, controller disconnected and packed separately

The bottles + racks + cooling unit moved together. Total wine-related cargo: ~1,400 lbs.

At destination delivery: we set up the cooling system first (back to 55°F), then unpacked the bottles in inventory-sequence (cellared vintages first, current-drinking second). The wife had pre-created a database of bottle locations in the new cellar; we placed each bottle per her plan.

Total time on wine cellar setup: 6 hours by 2 specialty crew. The bottles were back in climate-controlled storage within hours of unload.

The transit

California to Texas

October 2, 6 AM Atherton. The truck departed loaded. 1,500-mile drive to Austin.

Route: I-5 south to I-10 east. 3 days transit (we don't push our crew on overnight long-hauls — drivers need rest for safety). Overnight stops at safe truck yards (our partner network in Bakersfield and El Paso).

Truck climate: 65°F throughout (art + wine specification). Climate logged continuously by our temperature monitoring system. Reviewed nightly by our dispatch.

October 5 morning: truck arrived at our Austin facility. Climate-controlled storage pre-arranged (60°F for wine + 75°F section for art).

The storage gap (October 5-10): family's utilities at the Lakeway home weren't fully active until October 10. The Texas grid handoff was waiting for an inspection. We held the entire household in storage for 5 days. Standard climate maintenance protocol.

Family's stay: they flew from Bay Area to Austin on October 4 and stayed at the Lakeway Resort & Spa for 6 nights. Total cost: ~$3,200. We coordinated delivery timing with them by daily phone updates.

October 10: utilities active at the new home. Wife confirmed by photo. Delivery scheduled for October 11 (Saturday) — when family + wife could supervise full unpacking.

The delivery

Steiner Ranch unpacking

October 11, 8 AM. 4-person delivery crew + 1 specialty packer arrived at the Lakeway home. Truck pre-staged. Family arrived at 9 AM with coffee for the crew.

Delivery sequence: - Family's bedrooms first (master + each daughter) — beds + dressers + closets organized - Kitchen (full unpack — pots/pans, dishes, glasses, pantry items all placed) - Dining + living areas (furniture placed, art crates opened next to their planned wall locations) - Wine cellar (cooling system set up, bottles inventory-placed) - Office (computers + monitors + filing cabinets) - Garage (sports equipment, holiday decor, lawn equipment)

The art placement took the entire afternoon of Day 1: - Wife had pre-marked walls with painter's tape indicating each painting's planned position - Our specialty packer uncrated each painting carefully on the floor (not against a wall — wood-to-art impact risk) - 2-person handling for any painting over 20 lbs - Picture-hanging hardware pre-installed where needed (we used adjustable-height hooks for fine-tuning) - Each painting positioned by 2 crew (one supporting the bottom, one positioning at the top) - Wife's final approval on each placement before the hook screws were tightened

Day 1 wrap-up at 7 PM: all major contents in place, all art hung, wine cellar 75% restocked.

October 12 (Sunday) full second-day unpacking: - Bathrooms unpacked + organized - Linen closets - Wine cellar fully complete (last 100 bottles placed) - Garage finished - Final touch-ups + cleaning

Total time on white-glove unpacking: 14 hours by 4 crew + 1 specialty packer over 2 days.

The settling

The first weeks

The family was fully moved in October 12. Both daughters started Vandegrift HS that week (the older transferring as a senior, the younger as a sophomore). Lake Travis ISD processed enrollment in 2 weeks; we'd coordinated the timing to keep them on schedule.

The wife sent us a thank-you note with a photo of the family in front of the wine cellar two weeks after delivery. The collection had survived intact. The art was hung exactly where she'd planned. The dogs had adjusted to the new house.

Damage report: zero. Every piece of art arrived in condition, every bottle of wine intact, every furniture piece undamaged. The full insurance protection wasn't needed — but the cost ($380 on the FVP upgrade for the household, $850 for declared art) was insurance-as-peace-of-mind.

The customer wrote a 5-star Google review three weeks later specifically calling out the same-crew origin-to-destination (which she'd researched extensively and chosen us specifically for) and the art-placement service.

We did extensive research and selected Muscleman Elite specifically because they don't subcontract — the same crew that packed our Atherton home unpacked us in Lakeway. Not a single bottle broken. Not a single painting damaged.

Anonymous customer · 5-star Google review · November 2025

Outcome

How it landed.

The customer wrote: "Moving 6,800 square feet of household contents including 480 bottles of wine and 11 pieces of art across 1,500 miles is the kind of thing where the wrong mover can wreck your life. We did extensive research and selected Muscleman Elite specifically because they don't subcontract — the same crew that packed our Atherton home unpacked us in Lakeway. The white-glove unpacking — art hung exactly where I'd planned, wine cellar fully restocked, kitchen organized — was worth every dollar. Not a single bottle broken. Not a single painting damaged. We're done with moving for a long, long time, but if we ever do it again, it's Muscleman Elite without question."

Got a move like this?

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Moving a luxury household to Lakeway? Same crew origin to destination. Custom crating for fine art. Climate-controlled transit for wine collections. White-glove placement. Free written estimate. USDOT 2105156 · TxDMV 006568203C.